Brooklyn-based rapper Prince Harvey has quickly become famous for being the first artist to record an entire album on public Apple Store display computers; a quest that took over five months of stealth and determination. His original plan was to record on a personal computer at home like many other independent musicians, but it wasn’t until his laptop and hard drive were stolen that he took a risk in innovation to complete his project. After attempts to avoid security at multiple stores, he finally found his home at New York’s SoHo Apple Store. It was only fitting to title the album, ‘PHATASS,’ which is an acronym for ‘Prince Harvey in the Apple Store: SoHo.’
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